"ABOUT US"

What We Do

We love luxury watches and bags – yesterday, today, and tomorrow. That’s why we’re redefining how these timeless pieces are bought, sold, and experienced.

At pre-owned.ch, we’ve built a digital marketplace that makes buying and selling luxury watches and bags easier, safer, and more transparent than ever before. With in-house authentication, expert services, and a seamless selling experience, everything happens in one trusted place.

We’re opening the world of luxury to everyone who wants to be part of it – transparent, secure, and accessible. We honour the craftsmanship and emotional value behind every piece while bringing them into today’s culture, giving them the visibility they deserve.

Pre-owned.ch stands for innovation, trust, and a genuine passion for iconic watches and bags.

A Message from Our Founders

Hi, we’re Aurora, Luca & Deniz. Our journey began with a fascination for mechanical precision and timeless aesthetics – from exceptional watches to iconic designer bags. Every item tells a story – of craftsmanship, moments, and the people who carry or wear them.

With pre-owned.ch, we’ve created a platform that offers full transparency and confidence to both buyers and sellers. Every product is carefully checked, authenticated, and clearly documented. Buyers know exactly what they’re getting, and sellers know exactly what they’ll earn.

This platform isn’t just a marketplace – it’s a community for enthusiasts, built on trust and shared passion.

Why We Started pre-owned.ch

To put it simply: we were frustrated with the traditional second-hand market – lack of trust, unclear processes, and high markups. We knew it could be done better.

Our answer? A fully digital luxury marketplace that prioritizes transparency, authenticity, and a smooth customer experience. No hidden fees. No grey areas. Just a safe and elegant way to buy and sell.

pre-owned.ch is more than a platform – it’s a place for people who don’t just own luxury items, but deeply appreciate their story and legacy.